Gerry BlackSelf-made animation video – Is it really possible to create an high-impact messages with beautiful visuals by yourself?
Marketing online for your brand or business can be challenging to say the least. It’s hard to find unique and creative ways to reach your audience and deliver your message that stands out from the crowd and all of your competitors.
One of the best ways to do this is to create animated videos to highlight your product or service. Video is extremely popular in online marketing right now thanks to social media and video streaming services.
Most people overlook this option because they don’t believe they are capable of making videos themselves or in a cost-effective manner. While you could hire a professional animator to create a video for you, there are also plenty of free online tools that help you make animated videos on your own.
Creating a self-made or DIY animated video for your product or service can be cheap in terms of cost compared to hiring a professional but the quality of your video may be compromised.
Let’s take a look at the pros and cons of self-made animated video through online tools and programs.
Pros
There are tons of websites out there that offer amazingly easy to use functionalities, enabling you to put together animated marketing videos. Some of the best tools for making animated videos on your own include:
Goanimate.com specialises in easy to use tools that allow you to create comic-style animations.
- Powtoon.com is great for flashy and colourful animations and explainer videos.
- Wideo.co is a simple video editor with tons of capabilities.
- Prezi.com is great for animated presentations that show workflows, processes and visual evidence.
- Moovly.com is a full professional grade video animation software with a full library of creative tools.
They are usually easy to use, allowing you to upload your own images, text and anything else you need to be able to make the video the way you want. Most of these programs are either free or very inexpensive to use so you don’t have to break the bank to create a great video.
By making the videos on your own, you are in complete control of what you want your video to be like. You don’t have to spend time going back and forth with an animator, asking them to revise or re-do sections you don’t like. And if you don’t like the video, you can start all over instead of wasting the money you used to hire an animator.
Cons
Self-made animated videos aren’t perfect, however. Many of the programs and tools mentioned above help you make very simple videos. Unless you have extensive training in art, animation and video-making you may end up with something you aren’t proud of. If you want something very professional or high-quality, you may be better off hiring a professional.
Having a professional animator work on your video is faster and may be easier. If you are stuck on an idea or how to communicate a certain idea, having a professional to help you work it out eliminates a lot of the stress of putting the video together.
No Matter What, Pick Great Music
While there are pros and cons to both, whether you go with a professional or a DIY video program, you should make sure to include high quality royalty free music. A lot of the free music for video available on the web is generic or sounds cheap, using artificial electronic instruments to accomplish their sound.
Instead of settling for boring and unimpressive stock music, consider a site that offers royalty free music that was recorded, mixed and mastered by hand.